Unique and effective windows displays can easily be achieved with a consistent theme, even if the theme is unusual or counterintuitive to the product.

Victoria Buckley's 'controversial' display

(Centre) Lord Coconut's cufflinks on special boxes

A common and effective VM theme is flora and fauna

Unique and effective window displays can easily be achieved with a consistent theme, even if the theme is unusual or counterintuitive to the product.

Creating a display that resonates with customers is the retailers' objective.