Selling with success stories

The best way to convert prospects into customers is to empathise with their needs and then show how products can solve those needs. AmyK Hutchens says the best way to do that is by using relatable stories.

The goal of any good, persuasive conversation is to transform your prospect into a customer – you want to get them to move from one state to another. To do this, you must first know their starting position.

For instance, suppose there is someone...

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