Multi-channel shopping – more than just hype

Omni-channelling or muti-channel shopping is shaping up as the retailing of the future. Abbe Miller explains what it is, why it’s important and why retailers should start omni-channelling as soon as possible.

Last year the Oxford English Dictionary dubbed “selfie” as the word of the year, determining that the word has evolved from niche social-media slang into a mainstream term for a self-portrait photograph.

Interestingly, the first use of &ldq...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.