Marketing trends that need attention

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years and the consumer is the one gaining scale. Bryan Pearson reports.

I first became aware of the shifting of the brands and consumer relationship just two years ago while writing my book The Loyalty Leap. In it, I share four forces that are converging to shape the destiny of marketing. These are the rise and fall of th...

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