Feature Stories, Advertising Report

Advance Australia Flair

In an era of increasing globalisation, and where borders are irrelevant, ‘brand’ has become paramount. Business has changed; these days anyone can make a product but brands offer an emotional attachment and can make you feel better.

With the continuing expansion of international brands around the world, in this Special 3 Part Report, Jeweller looks at how Aussie jewellery suppliers are using design, inspiration and vision to build their own brands.

Creative flair is their message.

Part 1: Aussie branding a shore defence

International brands are hungry for expansion and Australian businesses are facing relentless competition at both the retail and supply levels. COLEBY NICHOLSON explores ways to shore up the defence lines. Read more.

Part 2: Getting the best out of branded jewellery

Retailers who decide to stock brands must do more than put product on a shelf. COLEBY NICHOLSON chats with suppliers about how best to leverage branded jewellery. Read more.

Part 3: BRAND CONSCIOUSNESS - Competing with the big boys

As international jewellery brands jostle for market share in Australia, many local suppliers have lifted their game to compete head-on. COLEBY NICHOLSON reports. Read more.