With 3.8 billion smartphone users across the globe and 95% of texts being opened within 3 min, it’s easy to see that text has taken over.
Text boasts an open rate of up to 98%, far surpassing email’s average open rate of 18% and click-through rate of just 2.6%.
But what do these trends mean for local business?
At its core, messaging (texting through SMS channels or other apps) gives your customers the convenient 1:1 connection they want in a way that’s more personal and effective than advertising.
In Australia, where smartphone penetration is already at almost 80% in 2021, local businesses have a huge opportunity to use it to give customers what they’ve been asking for.
Download the eBook below to discover more about business messaging trends in Australia
Did you know?
19% of Australians are already conversing with businesses by text, and another 47% would like to.
3 out of 4 consumers will no longer put up with bots. People want conversations, not communications.
Four in 10 Australians would switch to another business because they offered text messaging to communicate.
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