The August Berg philosophy is based on the inspiring thought of reframing the watch from a passive counter of time lost, to actively inspiring you to spend time on the things that bring purpose, meaning and joy to your life.
This appreciation for the time we have – and what we choose to do with it – is essential. At August Berg we call it, Timefulness.
Every August Berg timepiece therefore serves as a keen reminder to live consciously, to be fully present for those you love, and to achieve the dreams you dare(d) to dream.
The brand also has strong philanthropic aims: with the sale of every watch, August Berg donates 6-months of quality education and, with 20,000 watches sold, August Berg will work with the Human Practice Foundation to build a school in rural African communities.
August Berg uses premium materials and all watches are crafted with 316L stainless steel, anti-reflective and scratch-resistant single-dome sapphire crystal glass, affixed with Italian leather straps, Milanese mesh, or intricately woven perlon.
The Serenity collection is our best-selling collection, available in 32mm and 40mm case variations, whilst our collaboration pieces with renowned British heritage artist and designer, William Morris are available in 30mm and 38mm.
August Berg, The Gift of Time