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News, Australian Jewellery Sales Analysis

Retail Edge’s data is collected from more than 400 independent Australian jewellery stores and of note in the March analysis, 27 per cent of sales lines were discounted. Photo: Shutterstock

Modest sales wins for Australian jewellery retailers

5.6 k views | Posted April 03, 2023 | By Samuel Ord

The latest analysis of sales performance in Australian independent jewellery stores from Retail Edge has uncovered minor positive trends.

February’s data showed comparative overall sales dollar performance finished in positive territory with an increase of 1.6 per cent compared with 2022.

It was a similar story in March, with comparative overall sales dollar performance narrowly improving by 0.4 per cent on a one-year comparison.

The increase was more profound compared with 2022, improving 1.4 per cent.

“The comparative units sold showed a decline of -1.6 per cent compared with March 2022 and a decrease of 7 per cent on the two-year difference to March 2021 units.”

Mike Dyer, Retail Edge

Retail Edge sales manager Mike Dyer said: “The comparative units sold showed a decline of -1.6 per cent compared with March 2022 and a decrease of 7 per cent on the two-year difference to March 2021 units.”

He continued: “The comparative average sale in inventory only was again in positive territory, increasing 1.3 per cent compared to 2022 - $238 from $235. It was a strong 12 per cent increase on the two-year difference compared to 2021, up to $238 from $213.”

Sales of diamond-set precious metal jewellery declined by 12 per cent compared with the past year, while gemstone-set precious metal jewellery decreased by 22 per cent.

Meanwhile, silver and alternative metals jewellery sales dollars decreased by 4.9 per cent compared with 2022 and increased 9 per cent on the two-year comparison.

The pattern in laybys was positive, while services and special orders saw a sizable decline.

Retail Edge’s data is collected from more than 400 independent Australian jewellery stores and of note in the March analysis, 27 per cent of sales lines were discounted.

2023 Jewellery Retail Sales March Results
Charts published with permission courtesy of Retail Edge

The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.