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Pandora Talisman, Pandora Infinite, Pandora Nova, and Pandora Era were released in Australia in August. They feature an assortment of necklaces, earrings, and rings. | Source: Pandora

Pandora releases lab-created diamond jewellery in new markets

2.1 k views | Posted June 11, 2024 | By Samuel Ord

Pandora has launched its new lab-created diamond jewellery collections in mainland Europe for the first time.

The four collections — Pandora Talisman, Pandora Infinite, Pandora Nova, and Pandora Era — were released in Australia in August. They feature an assortment of necklaces, earrings, and rings.

These collections were introduced to European markets, beginning with Denmark, in the past week. The company also opened a two-story flagship store in Copenhagen.

"Our lab-grown diamonds represent the future of luxury."

Alexander Lacik, Pandora

CEO Alexander Lacik said it was an honour to introduce the collections to consumers in the company’s country of origin.

“Our lab-grown diamonds represent the future of luxury,” he said.

“They combine beauty and responsibility, and we are incredibly excited to bring them to Denmark. As a Danish company, it is particularly meaningful for us to introduce this innovation to our home market.”

Pandora also recently released a new collection of pearl jewellery, known as Pandora Essence.

The company has increased its expected revenue to 8-10 per cent this financial year, which it attributed to the rising popularity of lab-created diamond jewellery.