At the very heart of jewellery design lies self-expression. When making a bold statement about taste and style, few can rival the impact of a captivating neckline.
With that in mind, an important question has always been asked of consumers and retailers alike: thick or thin?
It’s a debate that reflects diverse attitudes towards style, functionality, and preference – and there’s a great deal at stake for consumers and retailers.
For consumers, the dream is to express themselves appropriately through fashion.
For retailers, the mission is to make that dream a reality by offering the right assortment of products.
Thick necklaces, with their bold presence, instil confidence and power.
They stand out as the centrepiece of any outfit, transforming even the simplest ensemble into a statement of elegance.
Those passionate about thick necklaces and bold chains argue that the striking impression they leave means they can be worn as a standalone piece, requiring little support to complete the look.
Conversely, thin necklaces whisper a story of delicate elegance and understated charm.
They effortlessly complement a wide range of styles and are equally versatile.
Thin necklaces and chains are adored for their ability to be layered gracefully.
This allows wearers to create intricate personal arrangements that reinforce individuality.
Said another way, it’s a touch of refinement without compromising or overwhelming overall appearance.
Ultimately, the choice between thick and thin necklaces rests on individual taste.
Some consumers, and indeed retailers, will consistently be drawn to the imposing presence of thick chains, while others will favour the subtle charm of thinner necklaces.
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| L to R: Madison Collection, David Yurman; Strong Heart Chain, Foundrae; Horsebit Long Chain Necklace, Gucci; Luna Collection, Fope |
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Back to the future
In recent months, there has been considerable discussion about the revival of 1980s fashion among modern consumers, particularly the younger crowd.
Bold colours and designs and a relentless fusion of global influences characterised the fashion landscape of the 1980s.
It was an era of excess, where self-expression was celebrated through outlandish style and innovative trends.
“Fashion is dictated by two things: war and music. WWII saw the rise of women entering the workforce, filling roles that required more suiting and utilitarian styles," writes Kyle Lamar Rice of Rolling Stone.
"The traditional suit jacket became feminine: nipped-in waist and rounded shoulders, all constructed in lighter fabrics. Thus, Dior’s Bar Jacket was born.
"Inversely, post-war groups like punks and hippies influenced rebellious styles, introducing denim and leather into the mainstream."
He continues: "So, as 80s trends cycle back into fashion, it comes as no surprise why. Boxy blazers and suits inspire ideas of power dressing as Gen Z enters the workforce.
"Spandex and athletic wear have become popular as culture obsesses over monetising self-image, and global warming has led to more second-hand shopping for durable fabrics like denim."
Jewellery was crucial in making a bold fashion statement during this era.
Fashion jewellery became increasingly popular, as did gold jewellery – both real and imitation.
Yellow gold chains, bracelets, and earrings were adopted for their luxurious appearance and timeless appeal.
Gold-plated jewellery offered a more affordable alternative for those looking to emulate.
These pieces often featured bold designs, such as geometric shapes or abstract motifs, reflecting the decade's dynamic aesthetic.
With the resurgence of 1980s fashion in recent years, it’s no surprise that these large statement pieces have become more commonplace.
“Chunky jewellery is an easy, cool girl accessory, and we’re excited that it’s here to stay,” writes Victoria Montali for Refinery29.
“It's an impactful way to add some styling to a look in a flash.
"And as much as we love layering dainty jewellery, sometimes the look [or the clock] calls for a quick statement piece that gets you out the door fast.
“Of course, as the true maximalist knows, chunky jewellery can also be layered for a real show-stopping look. Whichever path you choose, you can't go wrong.”
If you’re looking for bolder chains to add to your store, you have many options to consider.
Cuban link chains are boldly designed and renowned for being strong, durable, and highly reliable, regardless of size.
Rope chains are unique chains featuring a braided pattern. They are luxurious, but due to their complexity of design, they may be hard to repair.
Thicker chains are notably durable. Due to their soldered links, Figaro gold chains are highly durable and, on average, some of the heaviest chains available.
Byzantine chains have existed since 300 BCE, and it’s easy to see why they’ve been so popular.
Intricate and regal, this chain has a bold presence and makes a statement all on its own.
While traditionally thin, chokers can also come in thicker variations. These necklaces sit comfortably around the neck and can be made from a range of precious metals - offering an edgy look.
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| L to R: UNO DE 50; Multi Row Chain, David Yurman; Tiffany Titan, Tiffany & Co. |
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Thick, collared necklaces and short, heavy chainlink necklaces have been at the forefront of jewellery and fashion shows in recent months.
These include links that are oversized and visually cover the throat and décolletage.
“Oversized jewellery and maximalist designs are everything right now. Among the many big takeaways we had from the New York Fashion Week Spring/Summer 2024 shows, this was one of the most obvious,” writes Bernadette Roe for Women.
“And it was hard to miss. Runways were glittering with larger-than-life earrings, decadent broaches, thick bracelets, and weighty, statement rings. Cuffs and decorative belts were everywhere. Clustered jewellery is major, and everything from nameplate necklaces to lockets is having a moment.”
She continues: "This doesn't mean that dainty, minimalist jewellery is gone for good. It just means
that minimalist pieces act as a foundation to create space for the one or two major baubles in your
look.”
Hanging by a thread
In the end, the choice between thick and thin necklaces and chains boils down to personal taste.
Some will always gravitate towards the commanding presence of thick chains, while others prefer the quiet allure of their thinner counterparts.
Regardless of preference, both styles contribute to the rich tapestry of self-expression within the world of jewellery, offering endless possibilities for individuals to curate their own unique statement pieces.
With that said, for now, it's clear that bold necklaces and chains are having a moment in the sun.
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