News broke of the emergence of the brand earlier this year, with former Lovisa CEO Shane Fallscheer announcing himself as the company's founder. He was CEO of Lovisa for 12 years, departing in October 2021.
“I couldn’t be prouder of our incredible team who’ve brought this vision to life and made it all possible,” Fallscheer wrote in a post on social media.
“From the first spark of inspiration to this moment, your creativity, hard work and enthusiasm have made this dream a reality for our customers.
He added: “This is just the beginning — we are excited for what’s to come and the journey ahead for all involved.”
Cass Fuller was confirmed as CEO in September, holding more than a decade of executive experience, most recently as the global director of HSBC. Fuller is also a former employee of Lovisa.
According to the brand’s website, there are 18 stores in total, with locations in Melbourne, Sydney, Brisbane, Adelaide, and Perth. The brand sells fashion jewellery at retail prices similar to those of Lovisa.
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