The latest report from Retail Edge Consultants detailed a 1.7 per cent increase in sales at independent jewellery retailers on a year-on-year comparison.
Comparative units sold decreased by 7 per cent, with the average retail sale (inventory only) rising (11 per cent) to $237. This marked a 15 per cent increase on a two-year comparison.
Sales of diamond jewellery increased modestly by 1 per cent on a year-by-year comparison; however, a 20 per cent decrease on a two-year comparison was attributed to the impact of the COVID-19 pandemic.
Colour gemstone jewellery decreased by 10 per cent on a year-on-year comparison, while silver and alternative precious metal jewellery rose by 1.4 per cent by the same metric.
The analysis of new orders and pickups or cancellations in laybys and special orders highlighted an increase in both categories, while services such as repairs decreased.
Consumer confidence on the rise
In welcome news for retailers, the latest confidence analysis among Australian consumers from ANZ-Roy Morgan revealed a notable increase.
With the Index now sitting at its highest point since May 2022, ANZ economist Sophia Angala said a more positive outlook on the Australian economy over the next year was driving improved sentiment.
“Households are feeling more confident about the economic outlook, with short-term economic confidence rising to its highest level since April 2022 – before the first rate hike in May 2022 – while economic confidence over the next five years reached a 12-month high,” she said.
On a state-by-state basis, improved confidence was recorded in Victoria, Queensland, Western Australia, and South Australia.
2025 Jewellery Retail Sales January Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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