According to a statement, sales for the three months ending 31 December reached DKK11.97 billion ($AUD2.64 billion), an 11 per cent increase on a year-on-year comparison.
Pandora’s sales in the US remained strong, while revenue decreased in Europe. CEO Alexander Lacik said the company was satisfied with these results, given the robust competition for sales during the holiday period.
“We are pleased with how we ended 2024, particularly given the challenging macroeconomic backdrop and a competitive holiday period. The execution of our Phoenix strategy continued to drive the brand forward throughout the entire year,” he said.
Sales increased by 13 per cent for the full year, reaching DKK31.68 billion ($AUD6.99 billion). The company is projecting revenue growth of between 7-8 per cent in the year ahead.
In a recent interview with Jeweller, Pandora’s general manager in Australia and New Zealand, Travis Liddle, discussed the brand’s future retail strategy in the region.
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