L to R: Stefano Saporetti, Director of Brand Diversification; Matthew Chapman, Head of Licensing and Merchandise Aston Martin F1 Team; Tobias Reiss-Schmidt, President of CEO Timex Group. | Source: PR Newswire
Timex will design, manufacture, and distribute a collection of watches and jewellery under the Aston Martin and Aston Martin Aramco Formula One Team brands as part of this licensing agreement.
Revealed at Timex’s annual summit in Abu Dhabi, CEO Tobias Reiss-Schmidt said these collections will appeal to consumers with a passion for performance and luxury.
“Aston Martin has such a rich heritage that allows us to create new icons in both watches and jewellery,” he said.
“We look forward to introducing our collections to a diverse audience, especially those drawn to Aston Martin’s Formula One presence.”
The collections will feature elements such as Aston Martin’s wings logo and the signature racing green colour. They are expected to launch later this year. Jeweller recently published a deep dive into Timex's history and detailed upcoming plans in the Australian market.
More reading
Anniversary celebration: Timex announces $1 watch event
Timex: 1854 - 2024 A journey through time
Watch industry insights: Back to the future
Shock move: Rolex discontinues Swiss watch brand
Swiss brands face sales struggle in key market
190 years: WOLF hosts Sydney anniversary celebration