The brand revealed the Grammy-winning singer and actress as its latest ambassador in July last year. It has now released the Ariana Grande x Swarovski collection, which features 16 products.
The collection includes a tiara, heart pendant, and clip earrings featuring crystal, which the brand is best known for. Swarovski’s global creative director, Giovanna Engelbert, said the collaboration was based on themes that would resonate with fans of the award-winning performer.
“Our starting point was music, which naturally evolved into the themes of violin keys and hearts,” Engelbert said.
“My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide.”
In the accompanying marketing campaign, Grande is depicted in black and white shots reminiscent of Audrey Hepburn.
“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewellery collection, co-designed with Giovanna,” Grande said.
“I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.”
The collection was released globally on 30 January.
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