The BE LOVE campaign was released on 27 February and features appearances by actress Winona Ryder, supermodel Iman, and models Vittoria Ceretti, Mica Arganaraz, Karen Elson, He Cong, and others.
A central theme in the new campaign is the different ways people perceive love as an emotion. Ryder, the star of films such as Heathers (1988), Beetlejuice (1988), and Edward Scissorhands (1990), said that love is an extension of compassion.
“It’s really to listen. To try and be as understanding as possible. Seeing things through a different perspective, that represents love to me. It’s just a profound way to experience love,” Ryder said.
Among the notable new products is the BE LOVE heart charm. It is available in sterling silver and can be engraved and customised with dates, drawings, initials, or symbols.
The ESSENCE organically shaped heart ring, crafted in sterling silver and plated in 14-carat gold, is a minimalist and modern design. The UNICEF charm is also heart-shaped and has a blue stone in the centre.
Pandora executive Travis Liddle recently spoke with Jeweller about the brand’s future plans in the local market. CEO Alexander Lacik also addressed Pandora’s ability to buck international trends.
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