The ASX listed jewellery retailer issued a statement on Wednesday saying, “It is with profound sadness that we announce the passing of our beloved CEO and Managing Director, Daniel Bracken.
“Daniel was not just a leader; he was a visionary who inspired all of us with his passion, dedication, and unwavering commitment to excellence.”
Bracken joined Michael Hill in 2018 following the resignation of its CEO Phil Taylor citing health concerns.
At the time Michael Hill chair Emma Hill said, “We are confident Daniel is the right candidate to successfully lead the company against the backdrop of a rapidly changing retail environment,” she said.
She outlined Bracken’s more than 26 years’ experience in fashion and retail and is currently CEO of Specialty Fashion Group, prior to that he was deputy CEO of Myer. He also held senior executive positions at Burberry London.
In 2023, Bracken was instrumental in Michael Hill’s acquisition of its retail rival Bevilles, in a strategic $45 million deal.
The company will announce its plans for interim leadership while it searches for a replacement in due course.