The report identified a 3.6 per cent increase in sales in February on a year-on-year comparison. With sales reaching $15.5 million, this positive trend followed similar results in January.
Unit sales decreased by 6 per cent, while the average retail sale (inventory only) climbed to $266, an increase of 10 per cent on a year-on-year comparison. This also reflected a 10 per cent rise on a two-year comparison.
Addressing specific categories, diamond jewellery sales improved by 15 per cent in February when compared with the previous year. Colour gemstone jewellery sales enjoyed a significant spike in sales, rising by 36 per cent when compared with 2024.
Silver and alternative metals jewellery sales experienced a modest 1.3 per cent improvement.
The pattern in laybys demonstrated a modest decline in dollar terms between new orders and pickups or cancellations. The decline in services, such as repairs, also highlighted a decrease. Special orders; however, bucked this trend with a slight increase identified.
The report also noted that 29 per cent of sales lines were discounted.
2025 Jewellery Retail Sales February Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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