How jewellers can press the right customer buttons

Every consumer can be persuaded to buy if you can identify how they shop. Here, DESLEIGH JAMESON shows how to divide your customers into a number of different types, to help your staff upsell.

Your most important customers are your loyal customers; you need to look after them. These are the customers that regularly buy things from your store and make up the majority of your sales – they should be easily recognisable.

Loyal cust...

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