Diamonds still a precious purchase

Diamond prices continue to rise and today's jewellers need to adapt to the price hikes and convince consumers that diamonds are still a meaningful purchase.

Diamonds might be the world’s most sought after precious stone but exponentially rising global prices are causing havoc for jewellers. Akin to soaring gold prices, diamond values rose more than 21 per cent in the first six months of 2011 alone, due la...

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