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This customer is clearly unimpressed by the service here!
This customer is clearly unimpressed by the service here!

How not to sell an engagement ring!

To survive as a jeweller you need to have a point of difference. Being ‘like everyone else’ is not wise, and being ‘too different’ also has challenges!
In this famous television skit, Hugh Laurie steps into a jewellery store, wanting to buy an engagement ring, and is greeted by Stephen Fry, a most unconventional jeweller.

Fry’s sales approach is perhaps a lesson in how not to sell an engagement ring. Mind you, it’s probably a lesson in how not to sell anything! Your sales staff might learn something. 

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