Never sell a carat to a rabbit

Jewellers selling to someone who knows more about the product is like selling a carrot to a rabbit. TRENT LAYSHAM has some tips on the best ways to sell a rabbit a carrot, or even a carat?

Rabbits are carrot connoisseurs, and probably know more about carrots than anyone else. So anyone selling carrots to a rabbit is instantly at a disadvantage.

There is nothing more disempowering than selling to a customer who has more passion and a deep...

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