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Jeweller explores different software that can help you keep track of your social media campaigns.

10 top ways to measure and manage your social media campaign

8.9 k views | Posted March 12, 2013 | By Angela Han

How effective and efficient are your social media campaigns? Angela Han explores tools that help you measure and manage all the posting, tweeting and blogging.

Many businesses know how to engage in social media but how many know how to measure it? It can be time-consuming to track what people are saying about a business, especially when multiple social media accounts are in use. In response to this problem, a vast range of Social Media Monitoring (SMM) tools are sprouting up all over the web to assist businesses to manage, listen, discover, and engage with consumers the world over with minimal effort.

SMM tools allow users to sign-in to a single website from where they can update all their social media accounts in one go, send and receive messages from all customers through just one inbox, see what people are saying across thousands of popular websites in one analytics panel and track social-media campaigns in one glance.

Sounds too good to be true? Here’s a list of some of the slickest online KPI (key performance indicator) applications to makes SMM a breeze, divided into those that measure and those that manage.

Measure it

Google Alerts (Free)
Google Alerts is the easiest way to track what’s being said about a business. Use any combination of keywords and phrases that relate to a particular brand, product or service to have Google relay relevant indexed articles straight to any email inbox.

NutshellMail (Free)
Set-up an email digest via NutshellMail to receive aggregated updates across all social media accounts at a designated schedule.

Social Mention (Free)
Social Mention “searches content from across the universe” and processes a live snapshot of all publicly available social mentions of any search term in a convenient list. Simply enter a business name or brand, and critical data is generated across a range of categories, including consumer sentiment, top hashtags and top users.

Facebook Insights (Free)
All Facebook pages come with Facebook Insights, a free statistics service that provides page administrators with sophisticated metrics on page performance, critical visitor demographics and consumption of uploaded Facebook content. Check who’s interacting, and discover surprising trends about fans.

TweetReach (Free)
TweetReach is a web-based monitoring tool that shows how far a brand has reached throughout the Twittersphere. It analyses hashtag tweets, brand names or URLs and provides social analytics in a single page of easy-to-read graphs and statistics.

Brandwatch (From $600 per month)
Brandwatch is a sophisticated web-based reporting service that provides users with a clean set of data from across the web about any brand or product. Staff from Brandwatch gather discussions about brands across the web in 20 languages and process it through their analytics system to give information that reflects positive, neutral and negative consumer sentiments. Users then have full control of the data. Think of it as having a global research team.

Manage it

Virtue (From $300 per month)
Used by: American Express, McDonalds, Procter & Gamble, Skype and Ikea
Vitrue allows businesses to manage multiple social networks, and publish scheduled content from one account to engage fans and drive ‘virality’. The platform provides access to campaign analytics and visitor insight, including training and comprehensive marketing material to help users get the most out of the platform’s features.

Hootsuite (Free 30-day Trial then $9.99 per month)
Used by: People Magazine, Martha Stewart, WWF, Pepsico
HootSuite is a web-based platform for businesses to execute scheduled campaigns across multiple social networks from one account. Get to know customers with advanced reports, and launch a collaborative campaign with multiple administrators for multiple pages.
Management dashboard is also available as a secure iPad app.

Radian6 (Free limited service to $600 per month for premium)
Used by: Kodak, Dell, Cirque du Soleil, 3M, Ogilvy, Pepsi
Radian6 is an easy-to-use premium service with a strong focus on data and analytics to enable further audience insight. Analyse customers before executing a campaign, and use the Engagement Console to execute and keep track of any promotions. Comprehensive one-on-one training and marketing resources are also provided.

ViralHeat (From $49 per month)
Used by: eBay, Disney, ESPN, Oracle, Coca Cola, Microsoft
ViralHeat has a simple interface for the beginning social marketer with all the analytics bells and whistles. Pull data from true sales leads using the ‘Human Intent’ technology and measure viral content by tracking the demography of a target audience in real-time.