Don't get caught confusing value and price!

Confusing value with price can be a costly mistake for retailers. BARRY URQUART offers some valuable advice on the difference between the two.

Value is a complex and often misunderstood concept that can be defined as the overall worth of a product once factors such as quality, design, price, uniqueness, rarity and many other things have been taken into account. Sadly, however, value today se...

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