Listen up and sell more

In a fast changing business environment bricks and mortar retailers have one enormous competitive advantage over their online counterparts, but most jewellers don’t realise it and even fewer use it. SUE BARRETT suggests you should keep the customers you have by employing basic human behavior. Why don't you listen?

Retailers already have the most powerful marketing tool to boost customer satisfaction and increase customer retention. What's more, it also improves employee morale and helps develop new products and services that exactly match the needs of cu...

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