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Feature Stories, Monthly Overview












Jeweller: November issue

Subscribers and JAA members should have already received Jeweller’s November issue in the mail. Are you missing out?

Our November issue has a wide range of stories covering everything from the latest tends in white metal jewellery to a look at the rise in popularity of platinum in bridal jewellery, largeley due to its newfound affordability.

There are also our regular columns offering valuable advice about better managing your jewellery business, especially during difficult trading times.

Our Premium Members - Subscribers and JAA members - can access all stories online. Simply login to “unlock” all the current stories. Not only does Jeweller keep you updated on the most recent news, Premium Membership also allows you access to  eight years of archived content including valuable business management articles. 

For example, you may have missed last year’s special issue, “Tips to Treasure: A handbook of small tips for BIG returns” however you can still read the stories online. The special issue contained dozens of tips from international jewellery experts including great advice on:
   •    10 tips to move old stock
   •    37 awesome sales tips
   •    10 reasons why jewellers lose customers
   •    34 ways to improve your marketing
   •    15 tips for better staff management
   •    How to work better with your suppliers

Want to read the "Tips to Treasure" issue or the November stories below? Not a subscriber? Want to be able to read any story, anytime, anywhere then click here.

Better still, you can choose how you read Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above.

 


This month's issue

 

The white choice


With each passing year, it seems more brides are opting for white metal jewellery to cap off their big day. Dean Millard asks why. Read more.

 

 

 

 

 

 

 

The polish of platinum


Platinum’s popularity as a metal in bridal jewellery is on the rise, mostly because of its newfound affordability. Brendan Lawley reports. Read more.

 

 

 

 

 

 

 

 

 

 

 

 

Retailing's inconvenient truths


As one of Australia’s leading retail strategy consultants, Peter Ryan does not accept conventional wisdom easily. His views challenge retailers to recognise the enormous changes taking place and question the cause of some of the pain. Read more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beautiful imposters


Man has attempted to replicate the beauty of natural gemstones for thousands of years without success but scientific developments in recent times have taken synthetics and simulants to a whole new level. Read more.

 

 

 

India does glamour: Jewellery & fashion merge at jewellery shows

 


By merging its design talents with the fashion industry, India is leading the way in promoting jewellery internationally. Bollywood glamour reigned supreme with bright colours, giant gemstones and lush fabrics to showcase the jewellery. See our collection of images from the fashion show here. Read more.

 

 

Insurers are not jewellers


The Great Insurance Debate continues with some jewellery retailers feeling “cheated” but Greg Beaumont says the insurance industry needs to be educated about the jewellery industry ... and vice versa. Sure, but is there really a problem? Read more.

 

 

 

Systems for success

 


The best businesses are those that drive straight regardless of who is at the wheel. Business coach Brad Sugar reports. Read more.

 

 

 

Skilled fisherman catch the biggest fish


Some argue that investing time and money in training staff is a gamble that doesn't always pay off, but David Brown says stores face a far larger risk if they avoid training. Read more.

 

 

 

Preparing for Christmas sales


The Christmas trade period is now in full swing and Nicholas Arnold says it is important to keep merchandising fresh to keep the register ringing. Read more.

 

 

 

Copy that connects


There is a difference between talking to someone and communicating with them. Tony and Leanne Argyle share some ideas on how to make your jewellery marketing message more effective. Read more.

 

 

Stop ignoring market research


Everyone knows it's easier to keep a customer than to replace one, so it's high time that businesses paid more attention to customer satisfaction and retention. Sue Barrett reports. Read more.

 

 

One wish for retail


If you had a magic wand, what change to the industry would you make tomorrow? Read more.




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