Our November issue has a wide range of stories covering everything from the latest tends in white metal jewellery to a look at the rise in popularity of platinum in bridal jewellery, largeley due to its newfound affordability.
There are also our regular columns offering valuable advice about better managing your jewellery business, especially during difficult trading times.
Our Premium Members - Subscribers and JAA members - can access all stories online. Simply login to “unlock” all the current stories. Not only does Jeweller keep you updated on the most recent news, Premium Membership also allows you access to eight years of archived content including valuable business management articles.
For example, you may have missed last year’s special issue, “Tips to Treasure: A handbook of small tips for BIG returns” however you can still read the stories online. The special issue contained dozens of tips from international jewellery experts including great advice on:
• 10 tips to move old stock
• 37 awesome sales tips
• 10 reasons why jewellers lose customers
• 34 ways to improve your marketing
• 15 tips for better staff management
• How to work better with your suppliers
Want to read the "Tips to Treasure" issue or the November stories below? Not a subscriber? Want to be able to read any story, anytime, anywhere then click here.
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This month's issue
With each passing year, it seems more brides are opting for white metal jewellery to cap off their big day. Dean Millard asks why. Read more.
Platinum’s popularity as a metal in bridal jewellery is on the rise, mostly because of its newfound affordability. Brendan Lawley reports. Read more.
As one of Australia’s leading retail strategy consultants, Peter Ryan does not accept conventional wisdom easily. His views challenge retailers to recognise the enormous changes taking place and question the cause of some of the pain. Read more.
Man has attempted to replicate the beauty of natural gemstones for thousands of years without success but scientific developments in recent times have taken synthetics and simulants to a whole new level. Read more.
By merging its design talents with the fashion industry, India is leading the way in promoting jewellery internationally. Bollywood glamour reigned supreme with bright colours, giant gemstones and lush fabrics to showcase the jewellery. See our collection of images from the fashion show here. Read more.
The Great Insurance Debate continues with some jewellery retailers feeling “cheated” but Greg Beaumont says the insurance industry needs to be educated about the jewellery industry ... and vice versa. Sure, but is there really a problem? Read more.
The best businesses are those that drive straight regardless of who is at the wheel. Business coach Brad Sugar reports. Read more.
Some argue that investing time and money in training staff is a gamble that doesn't always pay off, but David Brown says stores face a far larger risk if they avoid training. Read more.
The Christmas trade period is now in full swing and Nicholas Arnold says it is important to keep merchandising fresh to keep the register ringing. Read more.
There is a difference between talking to someone and communicating with them. Tony and Leanne Argyle share some ideas on how to make your jewellery marketing message more effective. Read more.
Everyone knows it's easier to keep a customer than to replace one, so it's high time that businesses paid more attention to customer satisfaction and retention. Sue Barrett reports. Read more.
If you had a magic wand, what change to the industry would you make tomorrow? Read more.
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