We also explore how jewellers can take high-quality images using their smartphones and we have an excellent story about how you can get creative with window displays to attract more sales.
There are also our regular columns offering valuable advice about better managing your jewellery business, especially during difficult trading times.
Subscribers and JAA members should receive Jeweller’s February issue in the mail. Are you missing out?
Our Premium Members - magazine and online subscribers - can access all stories online now. Simply login to “unlock” all the current stories. Not only does Jeweller keep you updated on the most recent news, Premium Membership also allows you access to eight years of archived content including valuable business management articles.
For example, you may have missed last year’s special issue, “Tips to Treasure: A handbook of small tips for BIG returns” however you can still read the stories online. The special issue contained dozens of tips from international jewellery experts including great advice on:
- 10 tips to move old stock
- 37 awesome sales tips
- 10 reasons why jewellers lose customers
- 34 ways to improve your marketing
- 15 tips for better staff management
- How to work better with your suppliers
Want to read the "Tips to Treasure" issue or the February stories below?
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This month's issue
These days, standing still in business is effectively going backwards. To be successful, you need to continually review your practices. Here are six ideas to help you improve sales this year. Read more.
The cover story in the December 2012 issue of Jeweller championed “retail heroes”, retailers who had risen to the challenge of pushing back against threats to their ongoing success. Read more.
Picking the emerging watch trends can sometimes be particularly tricky. To help, Jeff Salton chats with a panel of watch suppliers to see what they believe women want from a watch in 2013. Read more.
In this two-part series, studio photographer Lex McColl discusses how jewellers can take high-quality photos of product using only their smartphones and a few low-cost accessories. Read more.
In 2013, personalised jewellery is set to remain popular with consumers who are seeking pieces that focus on the individual. Dean Millard reports. Read more.
Creative window displays can help A business’ bottom line. Brendan Lawley shares tips from jewellery retailers on making those windows 'shout'. Read more.
The diamond market, as any retailer will tell you, is tough. There’s competition from not only fellow “bricks and mortar” businesses but also virtual stores on the internet. Some jewellery retailers are finding that one way to boost their overall profitability is to look at increasing their coloured gemstone sales. Coloured gems offer retailers a greater margin for a number of reasons. Read more.
Last Christmas, Australia Post had to employ more delivery staff to handle the expected increase in the number of postal articles, mainly packages, originating from online purchases. The organisation expected to deliver an additional 3 million parcels over the Christmas period. Read more.
There are plenty of preconceptions and myths in the retail industry, and believing them can hinder one’s ability to succeed. Kevin Ryan sets the record straight. Read more. ..............................................................................................................................
The dynamics of customer/retailer relationships have changed and it is crucial that jewellers see themselves as more than a mere conduit between supplier and consumer. Tony and Leanne Argyle report. Read more.
Traditional retailing has evolved into multichannel retailing where customers connect with stores via social media in addition to browsing, comparing and purchasing via physical stores, websites and mobile devices. Read more.
Is your social media marketing really worthwhile? Coleby Nicholson believes it can be provided it has a purpose and you have a strategy. Read more.
Amethyst, a beautiful purple gem, is the most valuable form of quartz. It ranges from pale lavender to a deep, rich violet, its unparalleled colour and delicate crystal structure make it extremely popular with purchasers in both cut and crystal form. Read more.