Net sales increased 21.2 per cent to $US136.1 million for the fourth quarter and for the full year, the company reported net sales of $400.0 million. This was an increase of 14.9 per cent compared to 2011’s net sales of $348.0 million.
"The fourth quarter caps off a great year of growth at Blue Nile, building upon our sequential growth while posting greater profitability versus the prior year,” said CEO Harvey Kanter.
“While we fell short of our expected sales of non-engagement jewellery during the holiday season, in part due to a weaker environment for consumer discretionary spending, we gained valuable insight that will guide the evolution of our product mix. We believe that our strategy to accelerate this part of our business is on track," he said.
The company’s expectations for the fiscal year 2013 (ending December 29, 2013) are for net sales in the range of US$440-$470 million.