Don't know why sales training fails?

Before conducting any type of training, retailers should consider their preferred outcomes to determine what type of training best suits the store's sales force. John Doerr reports.

According to sales training evaluations company ES Research, some 90 per cent of sales training has no lasting impact after 120 days.
Shocking, right?

Companies worldwide are spending billions of dollars on sales training each year – billions that are w...

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