Building business ethics

How can retailers instil in staff a culture of values that is unique to their particular companies, so that it becomes a part of that business' DNA? What does it take to build business ethics? Tim Andrew explains.

What are business ethics? Business ethics can be defined as a set of values, the moral code, by which a company lives and is defined.

This can sometimes be quite different from the value statements written down and communicated frequently by a company....

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