Maximising the average sale

Why is maximising every sale in your jewellery store more important than merely increasing sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell you.

Jewellers often ask me, "Why are you pre-occupied with average sale?" As they rightly point out, increasing the average sale with the same number of customer transactions is the same as increasing the number of customer transactions with the same aver...

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