Jeweller’s June issue has been mailed and our cover story investigates the continued contraction of the middle market? Some experts believe that it has been squeezed so much that it's already disappeared!
Are all men created equal? Perhaps they are but they certainly all don't have the same jewellery buying patterns. We talk to a group of jewellers that have increased sales in their men's category. How did they do it?
Have you ever thought about offering customers the possibility of trading-in their diamonds? One diamond expert says it's an idea that retailers should consider.
Managing salespeople is always difficult but if your staff are constantly worrying about how much will be in their next pay packet, how can they be focused on selling and making your business more profitable? Jeweller’s June issue might have some answers for you.
There’s a whole lot more as well as our normal host of regular business columns (see below) all offering valuable advice about improving sales and profitability, especially during difficult trading times.
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This month's issue
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.
This month's issue
As the middle market is squeezed tighter and tighter into a distinctive hourglass shape of high end and low end, what are the complexities of a changing retail environment? Nick Lord investigates. Read more.
Engagement and wedding rings will always rule the bridal category, but there’s another crop of jewellery items vying for attention. Emily Mobbs reports. Read more.
They say all men are created equal, but they certainly don't have the same jewellery preferences and buying patterns. Jeff Salton spoke with a group of jewellers that has increased its men's category. Read more.
Offering customers the possibility of trading in their diamonds at some point in the future is an idea retailers should consider, according to diamond appraiser Neil Beaty. Read more.
Tougher new pay-as-you-go (payg) and superannuation payment laws will make company directors more accountable, according to taxation expert Scott Hedge. Read more.
When planning a public relations campaign, consider quality not quantity to impress audiences. Try telling a story or offering a solution to a problem instead of asking for a sale, Karen Morris says. Read more.
If your salespeople are constantly worrying about how much will be in their next pay packet, how can they be focused on selling and making your business more profitable, asks Sue Barrett. Read more.
Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all. Read more.
It’s unfair that opal has a bad name in Australia. It can be attributed to poorly made jewellery, paper thin doublets that would easily chip, and tacky souvenirs created for the tourist market, harking back to the 80s. Read more.
China has made many advances in technology across numerous fields and over the past 800 years or so the Chinese have been improving their methods for growing cultured pearls. Read more.
Pearls are the most romantic of gemstones, perhaps be