Using your body (language) to make sales

The ability to read and use body language can help a salesperson discern whether a customer is ready to buy or ready to walk, according to international body language expert Allan Pease.

Recognising the inaudible signals or “tells” that everyone exhibits is useful not only when playing poker; it can benefit retail salespeople, too.

Interpreting body language allows staff to know when it’s time to talk, when it’s time to listen, when i...

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