Converting hits into home runs

Jewellery businesses with websites should be making the effort to capture the details of every online visitor, Tony and Leanne Argyle suggest it might be easier than first thought.

It’s one thing to know how much traffic is visiting a website – and how many enquiries are coming from that traffic – but what happens to visitors who don’t make an enquiry?

Not everyone is going to make their buying decisions straight away but busine...

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