In a tough retail climate where competition is growing fiercer by the day, jewellers are looking to create a point of difference by rehashing traditional sales tools,
like adding an extra 'C' to the ubiquitous 4 Cs, in the hope it will set them apart. What are these new Cs, and can they affect your business?
The latest issue of Jeweller has been mailed and explores this important topic as well as ways to improve your business. You won’t miss our August Jeweller with its a striking front cover featuring Guess watches.
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This month's issue
Fashion-forward timepieces abound this season but a return to classic
styles is also emerging. Jeff Salton investigates men’s attitudes to
watches and how it will affect what retailers stock this season. Read more.
The ubiquitous 4Cs of diamond marketing have today been expanded to
number five, six or even more Cs. What are these new Cs, and can they
affect your business? Nick Lord reports. Read more.
The ability to read and use body language can help a salesperson discern
whether a customer is ready to buy or ready to walk, according to
international body language expert Allan Pease. Read more.
It’s way too easy to allow a dysfunctional sales team and a toxic
culture to take hold at your workplace. Sue Barrett says to detox before
your business suffers the consequences. Read more.
Retailers who ignore their fast-selling items risk failing to reorder in
time, and failing to reorder spells doom for any business. David Brown
delivers a timely reminder. Read more.
Jewellery businesses with websites should be making the effort to
capture the details of every online visitor, Tony and Leanne Argyle
suggest it might be easier than first thought. Read more.
Facebook has undergone numerous updates and guideline amendments in
2013. Emily Mobbs finds many of these changes affect business pages and
explains why it’s important for users to keep informed. Read more.
A new method of enhancing sapphire is emerging that makes great-looking
sapphire more affordable, but jewellers should be aware of side-effects.
FGAA’s Megan Austin discusses. Read more.
Many manufacturing jewellers like me use CAD/casting companies to create professional designs and moulds for our jewellery. Read more.
Peridot is a
gem-quality form of the mineral olivine, a name given to a mineral
series with the two end members being iron-rich fayalite and
magnesium-rich forsterite. Read more.