How to handle an objection to increase sales

Sometimes jewellery store staff can hit a brick wall during their sales pitch but there's no need to give in. Speaker, trainer and sales consultant ANITA SIRIANNI offers a different perspective on ways to handle rejection in order to increase sales.

When you encounter a road block while driving, do you turn around and go home? No, you take the detour.

When salespeople are faced with "road blocks" in their selling efforts - such as objections, complaints and customer resistance - they oft...

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key points of the story are:

When salespeople are faced with "road blocks" in their selling efforts - such as objections, complaints and customer resistance - they often give up.
To overcome objections effectively, start with a change in attitude. It is natural to feel defensive when encountering objections.

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