Tap into your feminine side

Retailers who ignore female buying patterns do so at their own peril. The fairer sex is estimated to make 80 per cent of all purchasing decisions, as Emily Mobbs discovers.

Albert Einstein once said, “Some men spend a lifetime in an attempt to comprehend the complexities of women. Others preoccupy themselves with somewhat simpler tasks, such as understanding the theory of relativity.”

It’s a sentiment shared by many and i...

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