Pulling power of promotions

Faced with a choice between a store with a reputation for no-fuss low prices and an exciting destination with quality products, Jeff Salton finds it’s a no-brainer.

At present, consumers are being bombarded with all manner of discounts to encourage them to part with their disposable income. When sales are slow, it seems some retailers instantly reach for the red pen and start slashing prices, but should discounts...

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