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Feature Stories, Jewellery Care




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Cleaning diamond rings for profit

If consumers complain about the charge for cleaning a diamond ring, retailers should explain the process in detail. As WINK JONES reports, a little education could be the difference between a sale and an unhappy customer.
I had an interesting conversation with my adult daughter when she was home recently. She had been talking with one of her friends who thought it strange that a jeweller had wanted to charge her for polishing her ring, a service she had always received...

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