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Image courtesy: Soo Kee Jewellery- fantasy
Image courtesy: Soo Kee Jewellery- fantasy

Customers still love their “white” jewellery

Sales of white metal jewellery have been strong for some time, and now new alloy innovations and metal options should keep consumers wanting more.
With a white metal option to suit every budget and taste, suppliers, retailers and consumers all have the opportunity to find their ideal piece of jewellery.

The November issue of Jeweller has been mailed and contains a report on the latest “white” jewellery trend. You won’t miss the issue with its striking front cover featuring a new Maxum Spanner watch. 

November Jeweller also includes an article on new tools and technology offerings that aim to maximise a jeweller’s profitability and can help you stay a step ahead of the competition. We also ask whether domestically available 3D printing technology poses a threat to the industry and report on the sweet smell of a new trend. 

There’s a whole lot more including our regular host of business columns all offering valuable advice about improving sales and profitability.


JAA members* should already have received their printed copy in the mail while our Premium Members - magazine and online subscribers - can now access all stories online.

Simply login to “unlock” all the current stories. Not a subscriber? 

Want to be able to read any story, anytime, anywhere then click here.

Not only does Jeweller keep you updated on the most recent news, Premium Membership also allows you access to eight years of archived content including valuable business management articles. 

Better still, you can choose how you read Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above. 

*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.


This month's issue



Better still, you can choose how you read Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above. 

*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.


This month's issue


White knight delight


White metals have long been objects of desire for the local market as extensive metal options and alloy innovations keep consumers wanting more. Emily Mobbs reports. Read more. 



Tools & tech for better business


The use of the right tools and technology can go a long way to maximising a jeweller’s profitability and keeping one step ahead of the competition. Jeff Salton discusses the latest innovations and updates. Read more. 



3D Printing: friend or foe?


The world is fast becoming enamoured with the possibilities provided by 3D printing, but does the technology present any threats to the trade? Jeff Salton explores. Read more. 




Sweet smell of a new trend


Jewellery already appeals to a person’s sense of sight and touch. Imagine if it could appeal to a person’s sense of smell also, asks Emily Mobbs. Read more. 




Keep your reputation in check


The adage that bad news travels fast has never been truer in the digital age. How can retailers check or counter bad publicity, deserved or otherwise? Francisco Perez knows. Read more. 



Understanding personal performance


Besides inventory, staff are a company’s biggest investment so what does it cost when employees are unproductive? Missed sales, overpaid wages, lost or undersold customers? Janice Mack Talcott investigates. Read more. 



December demands decisions


Christmas is coming and David Brown says it doesn’t take a genius to realise that the silly season is often make or break time. Preparation is crucial, he says, so don’t waste a minute or wait till it’s too late. Read more. 



Make customers your ambassadors


Encouraging good customers to spread the word about a business is the key to attracting more sales. But there are other methods apart from bribery that are effective. Tony and Leanne Argyle report. Read more. 



‘Tis the season to be digital


The festive season is fast approaching, which means it is time to plan your online Christmas marketing strategy, if you haven’t already. Emily Mobbs has collated some great ideas to get the baubles rolling. Read more. 



Opal rumour, myth and mystery


Will the Australian opal industry ever outgrow its association with poor quality, mass-produced triplet jewellery? And what about those rumours that opal is bad luck? Megan Austin goes digging. Read more



A clockwork problem


There was a time when every home, office and public space had a clock. Some were fashion statements; most were functional. People wanted, needed to know the time. Read more. 




Jewellers are better off


Over recent months, I’ve been involved in some extraordinary conversations about the current state of the industry, jewellery retailing, the pace of change and the future of traditional retailing. Read more. 



Citrine: The happy stone











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