With a white metal option to suit every budget and taste,
suppliers, retailers and consumers all have the opportunity to find
their ideal piece of jewellery.
The November issue of Jeweller
has been mailed and contains a report on the latest “white” jewellery
trend. You won’t miss the issue with its striking front cover featuring a
new Maxum Spanner watch.
November Jeweller
also includes an article on new tools and technology offerings that aim
to maximise a jeweller’s profitability and can help you stay a step
ahead of the competition. We also ask whether domestically available 3D
printing technology poses a threat to the industry and report on the
sweet smell of a new trend.
There’s a whole
lot more including our regular host of business columns all offering
valuable advice about improving sales and profitability.
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This month's issue
Better still, you can choose how you read Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above.
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.
This month's issue
White metals have long been objects of desire for the local market as
extensive metal options and alloy innovations keep consumers wanting
more. Emily Mobbs reports. Read more.
The use of the right tools and technology can go a long way to
maximising a jeweller’s profitability and keeping one step ahead of the
competition. Jeff Salton discusses the latest innovations and updates. Read more.
The world is fast becoming enamoured with the possibilities provided by
3D printing, but does the technology present any threats to the trade?
Jeff Salton explores. Read more.
Jewellery already appeals to a person’s sense of sight and touch.
Imagine if it could appeal to a person’s sense of smell also, asks Emily
Mobbs. Read more.
The adage that bad news travels fast has never been truer in the digital
age. How can retailers check or counter bad publicity, deserved or
otherwise? Francisco Perez knows. Read more.
Besides inventory, staff are a company’s biggest investment so what does
it cost when employees are unproductive? Missed sales, overpaid wages,
lost or undersold customers? Janice Mack Talcott investigates. Read more.
Christmas is coming and David Brown says it doesn’t take a genius to
realise that the silly season is often make or break time. Preparation
is crucial, he says, so don’t waste a minute or wait till it’s too late. Read more.
Encouraging good customers to spread the word about a business is the
key to attracting more sales. But there are other methods apart from
bribery that are effective. Tony and Leanne Argyle report. Read more.
The festive season is fast approaching, which means it is time to plan
your online Christmas marketing strategy, if you haven’t already. Emily
Mobbs has collated some great ideas to get the baubles rolling. Read more.
Will the Australian opal industry ever outgrow its association with poor
quality, mass-produced triplet jewellery? And what about those rumours
that opal is bad luck? Megan Austin goes digging. Read more.
There was a time when every home, office and public space had a clock.
Some were fashion statements; most were functional. People wanted,
needed to know the time. Read more.
Over recent months, I’ve been involved in some extraordinary
conversations about the current state of the industry, jewellery
retailing, the pace of change and the future of traditional retailing. Read more.