The range, available in “blush” and “brilliant” shades, will join the company’s existing offering of fancy yellow and Type IIa colourless diamonds. The collection has been marketed as high clarity stones in a selection of round shapes.
“Before now, only the elite have been able to own fancy coloured diamonds of this quality and beauty. But now, these stunning yet sustainable styles are accessible to mainstream consumers,” Gemesis marketing director Martin DeRoy said, adding that until recently, fancy coloured diamonds were only available in mined form.
DeRoy’s sentiments are supported by the recent results achieved by Rio Tinto’s Argyle Pink Diamonds Tender that included two record-breaking sales.
As reported by Jeweller, the tender comprised a total of 64 pink diamonds and one 2.51-carat fancy deep pink stone broke the record for the highest price paid for an Argyle diamond in overall value terms. The price, which the mining giant was unable to disclose, also broke a world record for the highest price paid for a fancy deep pink diamond.
Headquartered in New York, Gemesis Diamond Company specialises in lab-grown diamonds and jewellery. It is reportedly “the world’s principal distributor” of such items.
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