Entice customers with eye candy

Getting a store to stand out from its competitors is mandatory year-round, and, as Jeff Salton finds, not just at Christmas when busy, stressed shoppers are hunting for that quick purchase and are struggling to think of gift ideas.

Visual merchandising (VM) is a reflection of a store’s brand and personality. It should help to portray what a business is selling and what customers can expect to find inside the store. If a store is selling fresh and funky fashion jewellery, its VM...

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