Consumers are often confused by what they find online so here are 15 myths about gemstones along with the correct information to educate your customers and dispel negative perceptions. Why not share this information with inexperienced staff and customers on your website or blog, or even use it as part of an email message or newsletter?
The December issue of Jeweller has been mailed and readers will quickly note its theme; The 4Cs of Marketing. Published in a special edition handbook format, it offers a wealth of information to refresh and revitalise your business in 2014.
Shane Decker has some excellent advice on how to close more sales while Emily Mobbs reports on how to increase sales by targeting all members of the wedding party.
Jeweller’s 4Cs of Marketing handbook also explains how to increase diamond sales and maximise watch sales. Want to know how to take capture more customers with stunning smartphone photography? We have that covered too as well as a lot more!
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This month's issue
Better still, you can choose how you read Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above.
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.
This month's issue
As the industry prepares for a new year of trading, Jeweller reflects on the major issues reported in 2013. Read more.
In the current retail environment, consumers have an almost limitless
choice of stores from which to purchase diamond jewellery. Retailers
must be armed with the ability to edge out their competitors. The World
Jewellery Confederation, CIBJO, has this advice for how to cultivate,
capture and captivate customers. Read more.
With new watch models
constantly coming onto the market, Jeff Salton reports it pays to get
the fundamentals right to maximise sales opportunities in a sector
spoilt for choice. Read more.
Nicknamed "Queen of Gems", the pearl is at the centre of a fashion
rethink. Jeff Salton explores how retailers can prepare for increased
consumer demand. Read more.
Shane Decker travels the world extensively training jewellery salespeople to close more sales. Here are just a few of his tips. Read more.
Engagement and wedding
rings will always rule the bridal category, but there’s another crop of
jewellery items vying for attention. Emily Mobbs reports on how to
increase sales by targeting all members of the wedding party. Read more.
Studio photographer Lex McColl discusses how jewellers can capture customers with stunning smartphone images. Read more.
The buying power of
women has never been stronger but exactly what do women want? Emily
Mobbs uncovers the sales and marketing secrets that lure female
customers. Read more.
Jewellers may find the
following list, prepared by the GAA, valuable when warding off consumers
armed with mis-information, superstitions and prejudices about certain
gemstones. Dispelling the following 15 myths to inexperienced staff may
also help them close more sales. Read more.
Australian retailers have been warned they are set to lose millions of
dollars over the busy Christmas sales period, as opportunistic
shoplifters capitalise on distracted staff to fill their Christmas
stockings. Jeff Salton reports. Read more.
Getting a store to
stand out from its competitors is mandatory year-round, and, as Jeff
Salton finds, not just at Christmas when busy, stressed shoppers are
hunting for that quick purchase and are struggling to think of gift
ideas.