Logged On: Essential social-media guide for small businesses

There have been some major developments in online marketing and social media in the last 12 months, and Jeweller has been on top of it. We've covered the most significant changes across digital media platforms and helped businesses keep their online health in check.

Read the collection of articles here, and review your digital campaign strategy for 2014.

Is social media wasting your time?

Is your social media marketing really worthwhile? Coleby Nicholson believes it can be provided it has a purpose and you have a strategy. Read more.

USE SOCIAL MEDIA TO GENERATE SALES

Social media is becoming a powerful business tool and, as Emily Mobbs discovers, generating sales leads from it may be easier than you think. Read more.

Marketers should make love not spam

Email campaigns are a cost-effective way to reach a large number of customers. But, as Emily Mobbs discovers, specific rules should be obeyed in order to make online friends not enemies. Read more.

Instagram turns happy snaps into sales

Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest. Emily Mobbs looks at the benefits of getting behind – and in front – of the lens. Read more.

Win customers with your business blog

Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all. Read more.

Time for your digital health check-up

It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps. Read more.

Time to face some facebook facts

Facebook has undergone numerous updates and guideline amendments in 2013. Emily Mobbs finds many of these changes affect business pages and explains why it’s important for users to keep informed. Read more.

New rules of (online) engagement

While jewellers may have mastered how to successfully engage with customers offline, the digital sphere is a whole other ball game. Emily Mobbs says don’t get trapped into making a social media faux pas. Read more.