Read the collection of articles here, and review your digital campaign strategy for 2014. Is your social media
marketing really worthwhile? Coleby Nicholson believes it can be
provided it has a purpose and you have a strategy. Read more.
Social media is
becoming a powerful business tool and, as Emily Mobbs discovers,
generating sales leads from it may be easier than you think. Read more.
Email campaigns are a cost-effective way to reach a large number of
customers. But, as Emily Mobbs discovers, specific rules should be
obeyed in order to make online friends not enemies. Read more.
Instagram is proving a
useful online photo-sharing tool for jewellery businesses looking to
create customer interest. Emily Mobbs looks at the benefits of getting
behind – and in front – of the lens. Read more.
Text, images, links to
third-party content and reader interaction – Emily Mobbs discovers blogs
offer the whole package. Don’t lose out on potential sales by not
having a blogging strategy or, for that matter, a blog at all. Read more.
It’s easy to get caught up in the implementation of a business’ online
marketing without keeping track of its progress. Emily Mobbs says stop,
and take a digital health check using the following steps. Read more.
Facebook has
undergone numerous updates and guideline amendments in 2013. Emily Mobbs
finds many of these changes affect business pages and explains why it’s
important for users to keep informed.
Read more.
While jewellers may
have mastered how to successfully engage with customers offline, the
digital sphere is a whole other ball game. Emily Mobbs says don’t get
trapped into making a social media faux pas. Read more.
Facebook has
undergone numerous updates and guideline amendments in 2013. Emily Mobbs
finds many of these changes affect business pages and explains why it’s
important for users to keep informed.
Read more.
While jewellers may
have mastered how to successfully engage with customers offline, the
digital sphere is a whole other ball game. Emily Mobbs says don’t get
trapped into making a social media faux pas. Read more.