Four minutes could be all it takes

Social media has become a powerful sales tool for retailers, but Mark Cameron says collecting customer data needs to be done with respect because consumers are increasingly concerned about the level of data asked for.

When digital analytics company Experian published a report earlier in the year that analysed internet usage in the US, UK and Australia, it revealed that 27 per cent of all time spent online is dedicated to social networks, making it far and away the...

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