How to avoid social media disaster

Social media can be a powerful tool to help improve brick-and-mortar businesses but there are traps that have the power to ruin reputation. Ron Johnson reports on how to prevent such disasters.

Engaging in social media is vital for any offline business. Social media gives jewellers a direct link to their customers and can also help them to find new ones; however, if a store’s social media presence isn’t managed properly, it can b...

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