From the moment it opened its doors in Sydney in 1996, World Shiner established itself as a diamond supplier, creating a niche not only in white diamonds but also the coloured varitety.
According to Maulin Shah, director of World Shiner, the diamond and jewellery wholesale business had noticed increasing demand for coloured diamonds and decided to invest in the trend, initially starting out with cognacs.
World Shiner subsequently opened three more offices in Melbourne, Brisbane and Perth, and it wasn’t long before it began working with a broad range of colours including champagne, black, green, pink, blue, yellow and red.
The supplier offers natural and treated coloured diamonds, with Shah explaining that although there has been an increase in demand for natural diamonds recently, the business receives an equal amount of requests for both.
He adds that dress rings, pendants and earrings are the most popular types of jewellery that incorporate coloured diamonds at the moment, highlighting that they are definitely a “fashion-based trend” as they can be changed to suit different outfits.
“People aren’t going to wear coloured diamond jewellery every day,” Shah explains, adding that, “they will keep changing according to the function or occasion.”
The colours in highest demand, according to Shah, are black and pink, although World Shiner also deals in white diamonds.
“Our main business is white diamonds, from half pointers to 10 carat, in all shapes and sizes. But our coloured diamonds business has definitely increased over the years, ” Shah says.
As part of its loose diamonds offering, World Shiner provides matching pairs of diamonds, including fancy shapes. The business also specialises in mid-range diamond-studded jewellery and customised orders.
Interesting fact …Treated black diamonds cannot be set directly into rhodium plating because this will change the colour from black to grey.