Silver jewellery continues to be a strong performing category and there are plenty of retailers who now consider it a cornerstone of their business.
While the metal presents retailers with endless sales opportunities, Jeweller finds those who tailor their marketing campaigns to target different age demographics can achieve additional boosts to silver sales.
Also in June Jeweller, Sue Barrett says the role of a salesperson has changed dramatically and the most successful salespeople today are the ones who can think critically.
While on the topic of selling, the latest issue also has a helpful article on what customers really mean when they say they’re “just browsing”. Learn how to turn just browsing customers into sales.
There's a whole lot more in June Jeweller – which has now been mailed – including plenty of useful advice that could help to improve sales and profitability.
Better still, print and online subscribers don't need to wait, simply login to “unlock” all the current stories.
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*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.This month's issue
Silver jewellery is widely popular across all ages. Stephanie Chan explores how generation-specific marketing tactics can strengthen sales. Read more.
BaselWorld is recognised as the ultimate showcase for the world’s top watch brands and it’s also a great melting pot of technical advances, ideas and fashion. Martin Foster and Coleby Nicholson report. Read more.
In what might be good news for jewellers, the latest research shows online sales are slowing as customers move back to traditional stores. Stephanie Chan reports. Read more.
Love is in the air and couples continue to flaunt it with a ring. Emily Mobbs discovers the best ways to appeal to this year’s flock of lovebirds. Read more. The bridal market continues to play a vital role for many – if not all – jewellery businesses. It’s also one of the most competitive, meaning retailers need to ensure they’re attracting consumers with points of difference and expert knowledge. Read more.
More than 110 million carats of diamonds are mined each year but only 2,000 carats are fancy-coloured diamonds. Megan Austin reports on the real rock stars of the gemstone world. Read more.
The role of the salesperson has dramatically changed. Where it was once about reciting product features and benefits, Sue Barrett says the most successful salespeople today are the ones who can think critically. Read more.
The browsing shopper is often misunderstood as the shopper who doesn’t want staff attention but this isn’t always the case. Adam Toporek investigates what customers really mean when they say they’re “just browsing”. Read more.
Starting a new employee can plunge a business into chaos for a few days if there is no plan in place, and yet all it really takes is a little bit of foresight. Doug Fleener reports. Read more.
Most retail salespeople can make a sale by showing a cheap product first but Bob Phibbs explains this is an approach that often creates more problems than it solves. Read more.
It is all very well for retailers to have a digital marketing campaign but where is it sending the customer when they click it? Hilary Faverman discusses the importance of landing pages. Read more.
Lab-created (or synthetic) diamonds have been making headlines within the industry of late; there has been hype surrounding how they will affect the traditional diamond industry and why they still command a high premium price. Most recently, there have been cases where they have not been disclosed and sold as ”natural”. Read more.
Pearls are the most romantic of gemstones, perhaps because of the ancient legend surrounding their first appearance. Myth has it that the first pearls were made when Venus, the Goddess of Love, came out of the sea shaking herself dry. The water droplets that propelled off her body reputedly hardened into pearls and fell back into the sea. Read more.
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