While computer design and manufacture transformed most industries decades ago, it’s a different story for the jewellery trade. Jewellers have debated the relevance of CAD/CAM for years – with many seeing it as a threat to the industry – but all that appears to be changing.
Jeweller’s bumper 24-page CAD/CAM supplement reveals how the technology is helping industry members meet the expectations of a new wave of tech savvy customers looking for bespoke design.
The special report also provides a range of expert advice on how best to incorporate CAD/CAM into your business.
The July issue of Jeweller, which has now been mailed, also zeros in on branded jewellery. In this market, retailers need to do more than just sell product – find out what local branded jewellery suppliers are doing to help stores stand out from the crowd.
Retail experts also weigh in on the importance for jewellers to develop their own store brand.
Who needs customer service these days? Barry Urquhart raises the question in the latest issue, while David Brown advises how to plan for the biggest sale of all: your business.
There's a whole lot more in July Jeweller – which has now been mailed – including plenty of useful advice that could help to improve sales and profitability.
Better still, print and online subscribers don't need to wait, simply login to “unlock” all the current stories.
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Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above.
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.This month's issue
Who needs customer service these days? Barry Urquhart raises the question in the latest issue, while David Brown advises how to plan for the biggest sale of all: your business.
There's a whole lot more in July Jeweller – which has now been mailed – including plenty of useful advice that could help to improve sales and profitability.
Better still, print and online subscribers don't need to wait, simply login to “unlock” all the current stories.
NOT A SUBSCRIBER TO JEWELLER? ALL THIS FOR AS LITTLE AS $7.95
Want to be able to read
any story, anytime, anywhere then click here.
Not only does
Jeweller keep you updated on the most recent news, Premium Membership also allows you access to
ten years of archived content including valuable business management articles.
Better still, you can choose how you read
Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above.
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.This month's issue
Branded jewellery might get consumers through the door but stocking it is no sure-fire way to be successful in this market. Emily Mobbs explores how suppliers are helping retailers to provide the all-important added value. Read more.
The CAD/CAM revolution is happening. It may be quiet and peaceful, but it is changing the industry and, as Coleby Nicholson discovered, the upheaval has only just begun. Read more.
Rather than being seen as a threat to the trade, many jewellers have embraced CAD/CAM and are reaping the rewards. Coleby Nicholson spoke to those on the coalface. Read more.
Amid the ever-changing uncertainty of the jewellery trade, one thing is certain: CAD/CAM is no longer the exception; it’s the rule. CHRIS BOTHA reports. Read more. Word on the street is that people buy brands, not products. EMILY MOBBS reports that jewellers can achieve cut-through with their store-brands if they tune-in to what consumers want. Read more.
The garnet family is one of the oldest, most prolific known to man. Megan Austin traces this remarkable family tree. Read more.
By now, every retailer or supplier should be using social media as part of their marketing plan. In this article Bryan Young, CEO of Retail Rescue, explains why and how. Read more.
How can businesses stand out from competitors? How will the economy impact business growth? Ian Altman predicts the trends that will shape sales and business development for retailers. Read more.
The decision to sell a business requires care and consideration. David Brown says only by considering the effects of business practices upon financials well in advance can owners assure a maximised sale price. Read more.
Traditional customer service has given way to the pursuit of an overall customer experience. The winners of customer loyalty will be businesses that provide the ambiance its customers seek. Barry Urquhart reports. Read more.